Mrs. Meyer’s launched a limited edition Compassion Flower hand soap. As part of their campaign initiative to ‘grow compassion’, the company created a new hybrid flower called the Compassion Flower to teach kids about gardening and instill the idea that kindness or compassion is a good habit that you can practice every day, just like good hand washing. Leveraging assets from the animated short film, this video recut tells a story of compassion while spreading brand awareness.

See more about The Compassion Project HERE.

Agency: Snapchat
Role: Creative Producer
Brand: Mrs. Meyer’s
Designer: Sarah Werber