Goldfish partnered with Snapchat for the marketing of their White Cheddar Goldfish crackers. The final campaign included this impactful 6-second animated ad which encouraged users to swipe up to play with their custom AR “Scavenger Hunt” lens. Users would look at the world through their camera lens as it transforms into an interactive experience where they can scavenge for floating goldfish and tap to make them explode and disappear.