As Senior Project Manager at Dentsu Creative, I managed creative development of an innovative TikTok social campaign for the launch of Apple TV+’s Flora and Son feature title. Collaborating with five talented content creators, we aimed to amplify the movie’s release and engage audiences in unique ways.

Our team harnessed the diverse talents of these creators for a multifaceted campaign. Please click on the thumbs to view the TikTok videos.

typewriterartist intricately wove song lyrics into unique portraits of the film’s lead actors using a vintage typewriter as the medium.

rudy_willingham‘s animated slipmat and vinyl brought a scene from the movie to life in a mesmerizing manner, offering an immersive experience beyond the screen.

dylly.dyl, a seasoned graphic designer, crafted an album cover that captured the essence of the movie’s narrative.

movieluts analyzed the colors from every scene in the film to create a bespoke color palette, unique to the movie’s aesthetic and mood and enriching the visual experience with depth and richness.

goldrushvinyl brought a tactile and nostalgic touch to the campaign by pressing the movie’s hues onto vinyl using the color scheme from movieluts’ color palette, blending modern technology with a classic medium.


Agency: Dentsu Creative
Role: Senior Project Manager
Client: Apple TV+
Creative and Art Direction: Miro Yoon, Laura Panthofer